• Hasan Al-Banna UIN Sunan Kalijaga
Keywords: perceived usefulness, perceived ease of use, TAM, religious knowledge, halal label, habit, purchase intention, customer behavior


To meet the global population needs, it is projected at least eighty billion dollars ininvestment per year to support the food security until 2050. Arguably, the agriculturefinancing growth has stalled due to many reasons, while Islamic finance has thepotential to spur the growth of agriculture financing to promote global food security.Meanwhile, agriculture in Indonesia is still nowhere to its potential. It is hindered byan inefficient and underdeveloped downstream segment, low access to financial andtechnology. This is a huge opportunity for Islamic finance in helping to bridge the gapthrough value chain financing approach as one of the strategies to reduce risk andprovide socio-economic spillover effect along the chain. Islamic finance could promoteagricultures sustainability and a more efficient process with FinTech enabled platform.The multiple case studies propose a sharia compliant community-based financingmodel in agricultural value chain practice with FinTech enabled platform. The resultis this model integrating all actors from different market segmentation, includinglandowners, suppliers, farmers, brokers, retailers, and investors into an Islamicvalue chain-financing platform. However, determining buying intention, partnershipestablishment, and technology infrastructure are pivotal for its future implementation.


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How to Cite
Al-Banna, H. (2019). MUSLIM CUSTOMER BEHAVIOR IN HALAL FOOD ONLINE PURCHASING. Journal of Islamic Monetary Economics and Finance, 5(3), 517-540.